BUY THE GENUINE ACCEPT NO OTHER
f you have
ever received a letter from The Gruber Almanack Company, you might well have
noticed the slogan, Buy the
Genuine Accept No Other on its envelopes
and wondered what it actually meant. In the early years since it’s humble beginnings in
1797, The Hagers-town Town & Country Almanack enjoyed a degree of
popularity in the Mid-Atlantic states. Many sought to profit from this
popularity by publishing similar, and in some cases, identical almanacs, all claiming
to be the "genuine” article. Dr. David
L.Green, Professor of English and former Chair of the Humanities Division at
Piedmont College, Demorest, Georgia, was intrigued by the official notice from
the Court of Appeals of Maryland (appearing in every edition of The
1906) and wanted to know the story behind it.
He set out to research the history of this decision and has documented
them all in a scholarly work entitled, "Almanac (k) Fakery – Imitating Gruber’s
Hagerstown Almanack”, soon to be published by the Maryland Historical Society.
Dr. Green has graciously agreed to summarize his extensive research and to
allow us to include it in our 2006 edition.
ALMANAC(K) FAKERY - IMITATING GRUBER’S HAGERS-TOWN ALMANACK
By David L. Greene © 2005
For one hundred
years, J. Gruber’s Hagers-Town Town and Country Almanack has published in each
edition a statement about its legal victory over Otho Swingley in 1906.
Swingley had published an almanac almost identical to Gruber’s—including the
cover design—and had insisted that his publication, called J. & C. Gruber’s
Hagers-Town Town and Country Almanack, was the original. This was the
final episode in battles between Gruber’s Almanack and its imitators that had
continued intermittently for nearly half a century.
Even in the middle of the 19th century, Gruber’s was a
venerable and successful publication, widely known throughout the mid-Atlantic
and Midwestern states as simply the Hagerstown Almanac, with or without the k.
John Gruber began his famous almanac in 1797 with a German edition; he added an
English edition in 1822. The English version is still published today by
descendants of its founder; no other publication in America has a history of
being published for so many years by one family.
Hagers-Town Town and Country Almanack is one of only two American
almanacs that survive from the 18th century. As early as 1872, the Hagerstown
Herald and Torch Light stated that "Gruber’s
Almanack . . . told our fathers, our grand and great
grand-fathers about the rising and setting of the Sun and
Moon, . . . the character of the weather, &c., &c., and
it is, therefore, no wonder that we regard it with reverence and cherish it as
an heir-loom.” One hundred and thirty-four years later, J. Gruber’s Hagers-Town
Town and Country Almanack retains its popularity and continues to make its
In 1854, when he was 86 years old and had published his almanac continuously for 57 years, John Gruber authorized William Stewart of Indianapolis and Thomas G. Robertson of Hagerstown to continue its publication, Stewart to distribute it in the Midwest and Robertson in the east. John Gruber died on 29 December 1857 in his 90th year; his widow, Catherine Gruber, died two years later. In 1858, she had signed a new license, giving the publication rights only to Robertson.
The imitations of the Hagerstown Almanack began in 1859 with Otho Swingley, a Hagerstown shopkeeper and local merchant. John Gruber’s recent death probably led Swingley believe to that the time was ripe to compete with the Gruber almanac. Swingley published the first issue of The New Hagerstown Almanac late in 1859, probably for 1860. It seems to have lasted for only five years—1860 to 1865—an obvious sign that the public wasn't fooled at all.
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